The Liebowitz Entrepreneur Program

Liebowitz Entrepreneur Program
Homework # 4
March 1, 2017

Read Chapter five in the textbook:
Getting Set Up and Choosing Your Business Format

Part 1

List the particular strengths and talents that you, as a partner, would bring to a business enterprise. Be broad in your view: List items as diverse as salesmanship, detail oriented, creativity, good with numbers, idea person, being businesslike, an ability to think outside the box, inventiveness, being a good manager…traits specifically helpful to a business you might have in mind as well as traits that would come in handy in many businesses in general.

Now list your weaknesses, and the traits that would be detrimental to your running a business successfully—the places in which a partner with complementary traits and skills would come in handy.

Extra Credit: Do you think Snapchat will ultimately takeover Facebook/Instagram or do you think it will falter like Twitter?

Next week we will hear from Matthew Zalon and Saif Khan


Liebowitz Entrepreneur Program
Homework # 3
February 22, 2017

Part I Read Chapter four in your textbook and tell us why the name of your business is a good one and why? Is the web address available as well? Check www.whois.com to find out if it is.

Part II Read Chapter five in our textbook and list the particular strengths and talents that you, as a partner, would bring to a business enterprise. Be broad in your view: List items as diverse as salesmanship, being detail-oriented, creativity, being good with numbers, being an idea person, being businesslike, an ability to think outside the box, inventiveness, being a good manager…traits specifically helpful to a business you might have in mind as well as traits that would come in handy in many businesses in general.

Now list your weaknesses, and the traits that would be detrimental to your running a business successfully—the places in which a partner with complementary traits and skills would come in handy.

Next week we will hear from: Cody Mangano and Maria Lam


Liebowitz Entrepreneur Program
Homework #2
February 8, 2017

Read Chapter 3 in our textbook at: http://www.liebowitzentrepreneurprogram.org/textbook.html and write a paper no longer then two pages on what kind of a business you would like to start after your graduate from college and why?

Next week we will hear from: Kayla Jones and Erick Tolentino

Students please put the following on the top of your homework assignments:

Your name,
Liebowitz Entrepreneur Program
Homework # ___
Date of assignment


Liebowitz Entrepreneur Program
Homework # 1
February 1, 2017

Read Chapter one in our textbook, located online at: http://www.liebowitzentrepreneurprogram.com/wp-content/uploads/2015/12/Playbook2015_Proof-3.pdf

Please write a paper no more then two pages on which entrepreneur you most relate to and why? Please email your homework to: liebowitzentrepreneur@gmail.com prior to our next class. Homework’s make up 33% of your grade for the class so please make sure they are all done on time.

Extra Credit Assignment: Which Super Bowl commercial did you think was most effective and why?

Each week we will hear from a couple of students about the businesses that they may wish to go into. Please limit your speeches to five minutes. Talk about the type of business you would like to start, why you think this business will be successful, how you plan on marketing the business (including social media, Google Ad words, TV/Radio, word of mouth) and if you plan on having a partner, going solo and why? You can bring in some sample products and use PowerPoint or the Internet for your presentations. You can see some prior year student speeches here: http://www.liebowitzentrepreneurprogram.com/class-videos/

After your speech we will then have the class comment on your potential business and offer ideas and suggestions to help you succeed.

Next week we will hear from the following students:
1. Justin Monsanto
2. Vanessa Borrero


Schedule for the Remainder of the Program

Dear Students,

I hope you enjoyed our buying trip to Manhattan last Wednesday and were able to get a better feel for the wholesale vs. retail concept of business. We saw many different businesses and products for sale. This will give you a good start for your future ventures

Inasmuch as we have three critical classes left to the program, this is what we need to accomplish:

1. On May 4th and May 11th you will show up to our selling days prepared to sell. At this time it is important to let me know whether
you will be selling your own items or selling the jewelry items we bought the other day. Most students will be selling our products.
Here are the hours that you are assigned to sell. We will meet the 10 AM group at the security gate on campus road across from coffee shop.
At that time we will unload my car of the merchandise and bring over to the Breezeway at Whitehead Hall where we will set up the tables.
10-1 PM: (Alexis, Tzvi, Lexis, Megan, Junior, Hassan & Aaron).The 1 PM group will meet in-front of Whitehead Hall on campus from 1PM-4PM
(Ryan, Steven, Davendra, Jordan, Tiffany, Shumon & Michael) If you are selling your own merchandise you need to bring your own table and can stay all day 10-4 if you wish.
Those selling their own merchandise keep all monies earned. Those selling the jewelry we bought all monies go back into the school program. In preparation of our selling days we need to promote the sale through flyers on campus. I have attached flyers to this email. Please print some out and post in your classes, cafeteria
and the library. I am asking all of you to help with this exercise so students, faculty and workers will bring money for our Big Sale on campus.
Please also post on your Social Media and other ways. I’d love to hear other ways you think we can promote the sale.

2. May 18th: Final Exam and Graduation ceremony. On May 18th at 12:30 PM sharp we will have our Graduation Ceremony in the Georgian Room located
in the basement of Boylan Hall. This is the professors dining hall and we have reserved a private room for our graduation ceremony. You can follow the signs to
Georgian Room whose entrance is between the bookstore and the student cafeteria. Prior to our lunch we will ask each students to get up in front of their fellow
students and present their final exam in two minutes of less. You should also send in a paper of your final exam via email. “What did you get out of this program
and why should I invest in your business?” is the topic of the final exam. You can see some of the prior year students speeches here:

https://www.youtube.com/watch?v=KrpAxanEjW0
https://www.youtube.com/watch?v=pjP66WyA9EE
https://www.youtube.com/watch?v=29CqPwncTsg

3. Final grades and homework: It is now a critical time to finish up all of your homework’s which make up 33% of your grades. There are still many of you that
have not submitted in all of your homework’s, this is a good time to get them done! Your final grade is comprised of the following: Class participation, Homework’s
and your final exam.

If you have any questions please don’t hesitate to ask, we are down to the final few weeks, have a nice Spring Break!

Best,
Professor L.


Liebowitz Entrepreneur Program
Homework # 13
April 27, 2016

Final Exam and Graduation Ceremony…

On May 18th at 12:30 PM we will have our Graduation Ceremony in the Georgian Room located
in the basement of Boylan Hall. This is the professors dining hall and we have reserved a private room for our graduation ceremony. You can follow the signs to
Georgian Room whose entrance is between the bookstore and the student cafeteria. Prior to our lunch we will ask each students to get up in front of their fellow
students and present their final exam in two minutes or less. You should also send in a paper of your final exam via email. “What did you get out of this program
and why should I invest in your business?” is the topic of the final exam. You can see some of the prior year students speeches here:

https://www.youtube.com/watch?v=KrpAxanEjW0
https://www.youtube.com/watch?v=pjP66WyA9EE
https://www.youtube.com/watch?v=29CqPwncTsg


Liebowitz Entrepreneur Program
Homework # 12
April 20, 2016

What did you learn from this really great summation of college courses, THE USEFULNESS OF USELESSNESS ?

http://www.swarthmore.edu/Humanities/tkitao1/useless.html

 


Liebowitz Entrepreneur Program
Homework # 11
April 13, 2016

Read Chapter 14 in our textbook on Advantages of Minorities and Women in Business. In two pages of less explain how your business can take advantage of loans and grants offered by the various agencies. Please explain which agencies and lenders could be helpful to your business.

On May 4th and May 11th we will be selling on campus. I encourage everyone that wishes to sell his or her own merchandise on campus to let me know what you are selling. All other students will help sell the jewelry that we will be buying on our trip on April 22rd. On those selling days the students selling jewelry will show up at their allotted times either the 10AM-1PM or 1PM-4PM shifts on campus. We meet in front of Whitehead Hall breezeway on those days.


Liebowitz Entrepreneur Program
Homework # 10
April 6, 2016

Part I

Read Chapter 13 in our textbook on “Hiring and supervising workers.”

What methods would you use to find and train employees in your business?

Would you hire a family member in your business and why?

Part II

What other businesses can benefit by introducing a Travago type model to their business? Please be prepared to tell class your answer in 1 minute or less.

On April 13th our last lecture day we will also hear from the remaining students who have not presented to class: Aaron Roswell, Jordan Barnard and anyone we may have missed.

Just a reminder!

On Weds April 20th is our Buying Day Trip. We will meet in front of Paramount Party supplies located at 52 West 29th near Sixth Avenue at 10AM SHARP!  Many trains stop at Herald Square a few blocks from where we are meeting. This will be a great experience for those of you interested in retail. The trip will be a critical buying experience and should be attended by all. We will be through with our buying trip by 12 PM!


Liebowitz Entrepreneur Program
Homework # 9
March 30, 2016

Read chapter twelve in our textbook on marketing your business on social media. Make a list of all the ways you plan on marketing your business on social media and why you think it will be effective. Do you think social media is more effective then other forms of marketing?

Next week we will hear from Davendra Bhagwandin and Tzvi Boord.

Just a reminder!

On Weds April 20th is our Buying Day Trip. We will meet in front of Paramount Party supplies located at 52 West 29th near Sixth Avenue at 10AM SHARP!  Many trains stop at Herald Square a few blocks from where we are meeting. This will be a great experience for those of you interested in retail. The trip will be a critical buying experience and should be attended by all. We will be through with our buying trip by 12 PM!


Liebowitz Entrepreneur Program
Homework # 8
March 23, 2016

Please read chapters ten and eleven in our textbook on marketing your business. Make a list of all the ways you plan on marketing your business and why you think it will be effective.

Please look at the class calendar on the website to see the balance of our classes: http://www.liebowitzentrepreneurprogram.com/spring.html

I encourage everyone that wishes to sell their own merchandise on campus on our two selling days May 4th and May 11th to let me know what you are selling.  All other students will help sell the jewelry that we will be buying on our buying trip on April 20th. On those selling days the students selling jewelry will need to commit to working either the 10AM-1PM or 1PM-4PM shifts on campus. We meet in front of Whitehead Hall breezeway on those days. If you are selling your own merchandise you can sell all day if you wish.

On Weds April 20th is our Buying Day Trip. We will meet in front of Paramount Party supplies located at 52 West 29th near Sixth Avenue at 10AM SHARP!  Many trains stop at Herald Square a few blocks from where we are meeting. This will be a great experience for those of you interested in retail. The trip will be a critical buying experience and should be attended by all. We will be through with our buying trip by 12 PM!


Liebowitz Entrepreneur Program
Homework # 7
March 16, 2016

Part 1: Read chapter nine in our textbook: “Keeping tabs on the competition.”

Keeping in mind either the business idea you plan to pursue or one that might appeal to you, draw up a chart of three columns. In the first column, list all the facets of the business that you want to compare with your competitors, whether that is a product, service, store, or catalog. Review this chapter to see what these facets are. In the second column, list what your closest competitor is doing in each regard. And in the last column, list what you plan to do.

Next week we will hear from: Junior Sanabria and Ahmad Shumon

Extra Credit: Watch one of the interview videos at: https://www.khanacademy.org/economics-finance-domain/entrepreneurship2/interviews-entrepreneurs

Which entrepreneur did you watch and what did you learn from their experiences?


Liebowitz Entrepreneur Program
Homework # 6
March 9, 2016

Read Chapter 8 in our textbook “Have a plan and know when to deviate from it.”

Part 1: Create a business plan for the business you are planning to start. If you do not yet have a definite business in mind, pick one that might interest you. You can see sample business plans here: http://www.entrepreneur.com/article/247574

Extra Credit: Read the article “What Makes a Great Leader” handed out in class and describe what kind of leader you are?

Next week we will hear from Michael Taddeo and Alexis Jean Pierre


Liebowitz Entrepreneur Program
Homework # 5
March 2, 2016

Read Chapter 7 in the textbook: Capitalizing your New Business

Part 1

Make a list of all of the expenses that your new business will incur during your startup phase. For example:

Rent plus security deposit       $3,000
Furniture and fixtures               $5,000
Telephone system                    $2,500
Website design                         $2,000
Professional fees                      $3,000

Part 2

How do you plan on financing your new business and how much money do you think you will need to get started?

Next week we will hear from Megan Junglander and Ryan Fahey


Liebowitz Entrepreneur Program
Homework # 4
February 24, 2016

Read Chapter 6 in the textbook: A Word About Apps

Part 1

Dream up the concept for at least one app—what its purpose would be, which device(s) it would work on, what advantages it would offer, whom it would appeal to, and as much more detail as possible. (After all, an app like Facebook has a lot more complexities than an app such as Uber. Your idea may be simple and straightforward, but that doesn’t mean it doesn’t have the potential to become the next big thing!)

Part 2

Which of the Apps discussed in class do you think has the best chance for success in the marketplace?


Liebowitz Entrepreneur Program
Homework # 3
February 17, 2016

Part I
Read Chapter four in your textbook and tell me why the name of your business is a good one and why? Is the web address available as well? Check www.whois.com to find out if it is.

Part II
Read Chapter five in our textbook and list the particular strengths and talents that you, as a partner, would bring to a business enterprise. Be broad in your view: List items as diverse as salesmanship, being detail-oriented, creativity, being good with numbers, being an idea person, being businesslike, an ability to think outside the box, inventiveness, being a good manager…traits specifically helpful to a business you might have in mind as well as traits that would come in handy in many businesses in general.
Now list your weaknesses, and the traits that would be detrimental to your running a business successfully—the places in which a partner with complementary traits and skills would come in handy.
Next week we will hear from: Xia Zhijun and Alena Bogurskaya


Liebowitz Entrepreneur Program
Homework #2
February 10, 2016

Read Chapter 3 in our textbook at: http://www.liebowitzentrepreneurprogram.org/textbook.html and write a paper no longer then two pages on what kind of a business you would like to start after your graduate from college and why?

Next week we will hear from: Hassan Wehbeh and Morgan Bartels.

Our first guest speaker will be Michael Weisz owner of crowd funding site: Yieldstreet.com

Students please put the following on the top of your homework assignments:

Your name,
Liebowitz Entrepreneur Program
Homework # ___
Date of assignment


Liebowitz Entrepreneur Program
Homework # 1
February 3, 2016

Read Chapter one in our textbook, located online at:
http://www.liebowitzentrepreneurprogram.com/wp-content/uploads/2015/12/Playbook2015_Proof-3.pdf
Please write a paper no more then two pages on which entrepreneur you most relate to and why? Please email your homework to: liebowitzentrepreneur@gmail.com prior to our next class. Homework’s make up 33% of your grade for the class so please make sure they are all done on time.

Extra Credit Assignment: Which Super Bowl commercial did you think was most effective and why?

Each week we will hear from a couple of students about the businesses that they may wish to go into. Please limit your speeches to five minutes. Talk about the type of business you would like to start, why you think this business will be successful, how you plan on marketing the business (including social media, Google Ad words, TV/Radio, word of mouth) and if you plan on having a partner, going solo and why? You can bring in some sample products and use PowerPoint or the Internet for your presentations. You can see some prior year student speeches here: http://www.liebowitzentrepreneurprogram.com/class-videos/

After your speech we will then have the class comment on your potential business and offer ideas and suggestions to help you succeed.

Next week we will hear from the following students:

1. Steven Meltzer
2. Tiffany Valdez


Liebowitz Entrepreneur Program
Homework # 11
May 5, 2015

Your final exam will be a speech no longer then (3 minutes) which you will recite at our graduation ceremony on Weds. May 13th.

The topic for your speech is “What did you most get out of this program and why should i invest in your business?”

You can see some of our prior student speeches here: https://www.youtube.com/watch?v=29CqPwncTsg

Please email me a copy of your final exam by May 13th. All class homework’s will be due by the end of the semester.

LEPGrad


Liebowitz Entrepreneur Program
Homework # 10
April 22, 2015

Read Chapter 13 in our textbook on Advantages of Minorities and Women in Business. In two pages of less explain how your business can take advantage of loans and grants offered by the various agencies. Please explain which agencies and lenders could be helpful to your business.

On April 29th and May 6th we will be selling on campus. I encourage everyone that wishes to sell his or her own merchandise on campus to let me know what you are selling. All other students will help sell the jewellery that we will be buying on our trip on April 22rd. On those selling days the students selling jewellery will show up at their allotted times either the 10AM-1PM or 1PM-4PM shifts on campus. We meet in front of Whitehead Hall breeze way on those days.


Liebowitz Entrepreneur Program
Homework # 9
April 15, 2015

Read Chapter 12 in the text book Hiring and Supervising Workers starting on Page 141. http://liebowitzentrepreneurprogram.org/Eplaybook2X.pdf

Make a list of the tasks you feel qualified to perform well that may be pertinent to your business, or the business you’d like to start. Now make a list of all the tasks you feel you will need to have performed for your business by someone whether it’s you, a partner, or a worker (employee or independent contractor).

Next Weds is our Buying Day Trip. We will meet in front of Final Touch jewellery at 54 West 29th at the corner of Sixth Avenue at 10AM SHARP! If you are late we will be walking on 29th st. and 30th St. between Broadway and 6th avenue try to catch up to us. Many trains stop at Herald Square a few blocks from where we are meeting. This will be a great experience for those of you interested in retail. Please do not block the doorway of the jewellery shop.

We will be through with our buying trip by 12 PM!


Liebowitz Entrepreneur Program
Homework # 8
March 25, 2015

Read Chapter 10 and 11 in our textbook on marketing your business. Make a list of all the ways you plan on marketing your business and why you think it will be effective.

Next week we will also hear from Elesia Forgie , David Khudashvili, Rose Universe and Seth Lendino.

Please look at the class calendar on the website to see the balance of our classes: http://www.liebowitzentrepreneurprogram.com/spring.html

I encourage everyone that wishes to sell their own merchandise on campus on our two selling days April 29th and May 6th to let me know what you are selling. All other students will help sell the jewellery that we will be buying on our trip on April 22nd . On those selling days the students selling jewellery will need to commit to working either the 10AM-1PM or 1PM-4PM shifts on campus. We meet in front of Whitehead Hall breeze way on those days.

On Weds April 22nd is our Buying Day Trip. We will meet in front of Final Touch Jewellery at 54 West 29th at the corner of Sixth Avenue at 10AM SHARP! Many trains stop at Herald Square a few blocks from where we are meeting. This will be a great experience for those of you interested in retail. The trip will be a critical buying experience and should be attended by all!

We will be through with our buying trip by 12 PM!


Liebowitz Entrepreneur Program
Homework # 7
March 18, 2015

Read Chapter 9 in our textbook on pricing your product and service. Why do you think your price point will be attractive to your customers? What makes your pricing different from that of your competition?

Next week we will hear from: Adrian Lin and Regina Onal

Extra Credit: Watch one of the interview videos at: https://www.khanacademy.org/economics-finance-domain/entrepreneurship2/interviews-entrepreneurs

Which entrepreneur did you watch and what did you learn from their experiences.


Liebowitz Entrepreneur Program
Homework # 6
March 11, 2015

  1. Read Chapter 8 in our textbook “Keeping Tabs on the Competition.
  2. Make a list of all the ways your business is different from your competition.
  3. Why will your product or service be better and different from your competitors?
  4. Next week we will also hear from Darren Sadaphal and Azemina Lucevic

Liebowitz Entrepreneur Program
Homework # 5
March 4, 2015

Read Chapter 7 in the textbook:

Have a business plan and know when to deviate from it

Create a business plan for the business you are planning to start. If you do not yet have a definite business in mind, pick one that might interest you in the future. Make the plan as detailed as possible and make sure it contains all information that an investor would find appealing to invest in your business.

You can get sample of business plans at the following sites:

  1. http://www.bplans.com/sample_business_plans.php
  2. http://www.entrepreneur.com/formnet/businessplantemplates.html
  3. http://www.youtube.com/watch?v=tEL_l7klIY8&list=PL47BE70B1D55EC509&index=1&feature=plpp_video

Next week we will hear from Steven Moldavsky and Emerald Roberts


Liebowitz Entrepreneur Program
Homework #4
February 25,2015

Read Chapter 6 in the textbook: Capitalizing your New Business

Part 1

Make a list of all of the expenses that your new business will incur during your startup phase. For example:

Rent plus security deposit$3,000

Furniture and fixtures $5,000

Telephone system $2,500

Website design$2,000

Professional fees$3,000

Part 2

How do you plan on financing your new business and how much money do you think you will need to get started?

Next week’s speakers will be Nick Sagona and Ivory Jones.


Liebowitz Entrepreneur Program
Homework # 3
February 11,2015

Part I

Read Chapter four in your textbook and tell me why the name of your business is a good one and why? Is the web address available as well? Check www.whois.com to find out if it is.

Part II

Read Chapter five in our textbook and list the particular strengths and talents that you, as a partner, would bring to a business enterprise. Be broad in your view: List items as diverse as salesmanship, being detail-oriented, creativity, being good with numbers, being an idea person, being businesslike, an ability to think outside the box, inventiveness, being a good manager…traits specifically helpful to a business you might have in mind as well as traits that would come in handy in many businesses in general.

Now list your weaknesses, and the traits that would be detrimental to your running a business successfully the places in which a partner with complementary traits and skills would come in handy.

Next week we will hear from: Luis Gil and Tianna Addae


Liebowitz Entrepreneur Program
Homework #2
February 4, 2015

Students please put the following on the top of your homework assignments:

Your name,

Liebowitz Entrepreneur Program

Homework #

Date of assignment

Read Chapter 3 in our textbook at: http://www.liebowitzentrepreneurprogram.org/textbook.htmland write a paper no longer then two pages on what kind of a business you would like to start after your graduate from college and why?

Extra Credit: Which Super Bowl commercials did you like the best and why? Did the advertiser grab your attention and make you want to buy or use their product or service?

Next week we will hear from: Puro Richard and Nicole O’Brien


Liebowitz Entrepreneur Program
Homework # 1
January 28, 2015

Read Chapter 1 in our textbook, located online at:

http://www.liebowitzentrepreneurprogram.org/textbook.html

and write a paper no more then two pages on which entrepreneur do you most relate to and why? Please email your homework to:

liebowitzentrepreneur@gmail.com . Homework’s make up 33% of your grade for the class so please make sure they are all done

Each week we will hear from two-three students about the businesses that they may wish to go into. Please limit your speeches to five minutes. Talk about the type of business you would like to start, why you think this business will be successful, how you plan on marketing the business (including social media, Google Ad words, TV/Radio, word of mouth) and if you plan on having a partner, going solo and why. You can bring in some sample products and use PowerPoint or the Internet for your presentations.

After your speech we will then have the class comment on your potential business and offer ideas and suggestions to help you succeed.

Next week we will hear from the following students:

  1. Nadia Burgess
  2. Elliott Shalom

Liebowitz Entrepreneur Program
Homework # 8
April 9, 2014

Read Chapter 13 in our textbook on advantages of minorities and women in business. In two pages of less explain how your business can take advantage of loans and grants offered by the various agencies. Please explain which agencies and lenders could be helpful. Homework is due by April 23rd. For those of you behind in your homework now is a good time to make them up.

On Weds April 23rd is our Buying Day Trip. We will meet in front of Final Touch Jewelry at 54 West 29th at the corner of Sixth Avenue at 10AM SHARP! Please stand on side of store as not to block their entrance. Many trains stop at Herald Square a few blocks from where we are meeting. This will be a great experience for those of you interested in retail. The trip will be a critical buying experience and should be attended by all! We will be through with our buying trip by 12 PM!

On April 30th and May 7th will be our selling days on campus. I encourage everyone that wishes to sell their own merchandise on campus to let me know what you are selling. All other students will help sell the jewelry that we will be buying on our trip on April 23rd. On those selling days the students selling jewelry will need to commit to working either the 10AM-1PM or 1PM-4PM shifts on campus. We meet in front of Whitehead Hall breezeway on those days (where the Frats and Sororities sell their baked goods).

So far we have the following students committed from 10-1: Lixenia, Doron, Mirela, Michelle, James, Richard, Joshua, Jamal, Kyle and Ariel. From 1-4 we have the following students: Sharanika, Crystal, Aicha, Anna, Jerome, Wendy, Edwin, Joseph, Jazmine, Christian and Kadeem

PLEASE TAKE NOTE NEXT WEEK THERE IS NO CLASS DUE TO SPRING BREAK! HAVE A NICE VACATION.

ALL THE BEST,

PROFESSOR LIEBOWITZ


Liebowitz Entrepreneur Program
Homework # 7
April 2, 2014

Read Chapter 10 and 11 in our textbook on marketing your business. Make a list of all the ways you plan on marketing your business and why you think it will be effective.

Next week we will hear from Mike Sarrao who will explain how he raised financing on Kick Starter for his comic book business.

Next week we will also hear from classmate Wendy Rissmeyer’s business and anyone else who has not spoke to the class as of yet. Please let me know if you have not spoken to the class, as it will affect your grade if you have not spoken.

Please look at the class calendar on the website to see the balance of our classes:http://www.liebowitzentrepreneurprogram.com/spring.html

I encourage everyone that wishes to sell their own merchandise on campus on our two selling days April 30th and May 7thto let me know what you are selling. All other students will help sell the jewelry that we will be buying on our trip on April 23rd. On those selling days the students selling jewelry will need to commit to working either the 10AM-1PM or 1PM-4PM shifts on campus. We meet in front of Whitehead Hall breezeway on those days. So far we have the following students committed from 10-1: Lixenia, Michelle, James, Richard, Joshua, Jamal, Kyle and Ariel from 1-4 we have: Sharanika, Crystal, Aicha, Anna, Jerome, Wendy, Edwin, Joseph, Jazmine, Christian and Kadeem. Those students not listed please email me the times you wish to work.

On Weds April 23rd is our Buying Day Trip. We will meet in front of Final Touch Jewellery at 54 West 29th at the corner of Sixth Avenue at 10AM SHARP! Many trains stop at Herald Square a few blocks from where we are meeting. This will be a great experience for those of you interested in retail. The trip will be a critical buying experience and should be attended by all!. We will be through with our buying trip by 12 PM!


LIEBOWITZ ENTREPRENUER PROGRAM
HOMEWORK # 6
March 12, 2014

Read Chapter seven in our text book located at:

http://www.liebowitzentrepreneurprogram.org/Eplaybook2X.pdf

Create a business plan for the business you are planning to start. If you do not yet have a definite business in mind, pick one that might interest you.

Next week we will hear from the following students: Jamal Faulkner, James Miller and Lixenia Vazquez


Liebowitz Entrepreneur Program
Homework # 5
March 5, 2014

Read Chapter six in our textbook at:

http://liebowitzentrepreneurprogram.org/Eplaybook2X.pdf

Using the list of expenses in the chapter create your own list of expenses specific to the business you want to get into.

If you do not yet have a particular business in mind, choose a business you might be interested in getting into. After you have listed all the start-up and recurring expenses pertinent to that business, estimate the costs of each expense, figuring the recurring expenses over the course of a year. Now add the list up. This is your best-guess estimate of the money you will need to capitalize your start-up. Yes, some of these expenses will be offset by income generated by the business, but there are bound to be unexpected expenses not covered on the list, and/or expenses for which you have underestimated the cost.

Extra Credit:

Come up with an idea for an App for an Apple/Google device and why do you think it is a good idea.


Liebowitz Entrepreneur Program
Homework # 4
February 26, 2014

Read Chapter five in the textbook and in two pages or less answer the following:

List the particular strengths and talents that you, as a partner, would bring to a business enterprise. Be broad in your view: List items as diverse as salesmanship, being detail-oriented, creativity, being good with numbers, being an idea person, being businesslike, an ability to think outside the box, inventiveness, being a good manager…traits specifically helpful to a business you might have in mind as well as traits that would come in handy in many businesses in general. Now list your weaknesses, and the traits that would be detrimental to your running a business successfully—the places in which a partner with complementary traits and skills would come in handy.

This week we will hear from the following students: Richard Rooney, Anna Zhuk, and Dmitry Khait.

 

We will have a guest speaker this week, Marcos Salazar, CEO of Be Social who will talk about his venture: http://besocialchange.com


Liebowitz Entrepreneur Program
Homework # 3
February 19, 2014

Part I

Read Chapter four in your textbook and tell me why the name of your business is a good one and why? Is the web address available as well?

Part II

Read the story below from the Wall St. Journal and in two pages of less write how you feel about this new technology from both a consumer standpoint and as an entrepreneur using this technology for your business

Tracking Technology Sheds Light on Shopper Habits  

At San Francisco’s Sunhee Moon shop, a heat map places red and orange hues where shoppers gravitated. Prism Skylabs (2)

This holiday season, Santa will have extra helpers at the mall: devices that track shoppers.

In dozens of U.S. shopping centers, small gadgets—perhaps tucked near the queue for a photo with Santa—will keep tabs on shoppers’ cellphones. Elsewhere, trackers sprinkled around the centers identify shoppers’ movements, helping mall operators and retailers tally how long people wait in line and where they shop.

Such technology has been creeping into commerce for years. Now, it is becoming commonplace. The Future of Privacy Forum, a Washington, D.C., think tank, estimates that about 1,000 retailers, from tiny boutiques to Macy’s Inc., have outfitted their aisles with sensors to monitor shoppers’ paths. The stores hope that insights from the data will give them an edge over competitors, including online merchants.

To help manage the holiday mayhem, jeweler Alex & Ani LLC has assigned a data manager to use software from Prism Skylabs Inc. to track people’s movements in real time. Prism Skylabs combines video from security cameras with software to build flow charts of people’s movements and uses heat maps to show which products get picked up more frequently than others.

On Black Friday, Alex & Ani used the location data to make decisions in real-time—swapping candles, charm bangles and perfumes from low-traffic areas to high-traffic ones, cutting down on bottlenecks by moving popular items to less busy parts of the store and signing up people to shop online when wait times got too long.

“You’re looking for that insight that makes you just a little smarter than your competitors,” says Ryan Bonifacino, Alex & Ani’s vice president for digital strategy. The holiday season is an ideal time to test the technologies because of the volume of shoppers, he says. “Following the madness, we hope to have a handful of theories we can dive into.”

Sunhee Moon, owner of a San Francisco boutique with the same name, says she recently moved holiday scarves to a table near the back of the store after tracking data showed—to her surprise—that customers linger longest at displays located far from the entrance.

Forest City Enterprises Inc., FCEA -1.21% which operates about 20 malls, asked some restaurant tenants to open earlier on Black Friday, after last year’s tracking data suggested that shoppers who had arrived as early as midnight started leaving the malls around 6 a.m., possibly to search for food. This year, several restaurants in Forest City malls planned to open before 6 a.m., says Stephanie Shriver-Engdahl, the company’s vice president of digital strategy.

“The data helps us to make decisions, nuanced changes that are really important to how people feel when they shop,” Ms. Shriver-Engdahl says.

Managers at Forest City malls receive reports with shopper’s foot traffic as colors on a heat map, showing areas people avoid or where they congregate. In some malls, Forest City will test a virtual Santa queue, in which shoppers register their phones and are pinged when their turns come for a picture. The plan emerged from data showing that some shoppers last year waited as long as 2½ hours in line for Santa pictures.

To some people, the spread of tracking technology raises concerns about shopper’s privacy. Some Nordstrom Inc. JWN +3.11% customers complained on social-media sites and directly to the retailer last spring after it used Wi-Fi signals from smartphones to track customer movement in 17 stores. The retailer had posted signs to notify shoppers about the test, which ended in May. Nordstrom said it was seeking trends about general shopping behaviour and didn’t collect information about individuals.

The response “was unfortunate,” says a spokesman for Euclid Analytics, which provided the technology. “Better data means a better shopping experience, but you don’t have sacrifice privacy to get there.”

A Nordstrom spokesman says the retailer had always intended the program to be a test.

The Future of Privacy Forum asks retailers that use tracking technology to notify shoppers through signs or other means. Eight companies that make tracking gear, including Euclid, in October agreed to ask clients to post disclosures, but the idea went nowhere with retailers.

Forest City posts signs in its malls. Ms. Shriver-Engdahl says the company doesn’t collect personal data from shoppers’ phones and urges more transparency on the part of retailers and tracking companies. “Rational human beings would understand that there is nothing to be fearful about,” she says.

Privacy concerns have prompted some retailers to hold off on tracking technology. “People just don’t want to feel like they’re being followed around the store,” says Robert Cohen, retail vice president for clothier Patagonia Inc., which doesn’t use tracking technology.

Others are moving ahead. Macy’s and startup Shopkick Inc. are using sensor technology built into Apple Inc. AAPL +0.75% ‘s latest iPhones to ping shoppers who download Shopkick’s app with targeted discounts and promotions as they navigate the retailer’s flagship New York and San Francisco stores. In the shoe department, for example, shoppers might get a rebate on loafers. A Macy’s spokeswoman says the retailer could expand the program after the initial test.

Apple on Friday said it was rolling out its iBeacon technology in more than 250 U.S. stores to send information through Bluetooth signals to customers’ smartphones, including merchandise locations, customer-service updates and offers to upgrade software. Provided that customers opt in, the technology will allow customers to receive notifications from Apple based on their location within a store.

Companies such as Wal-Mart Stores Inc. WMT +0.19% and Home Depot Inc. HD +0.39% deploy sensors around stores to deliver coupons to shoppers using the stores’ apps, or to help shoppers find items on their app wish lists. The retailers say the technology is used primarily to help shoppers find products in stores.

Swirl Networks Inc., a Boston startup, this year installed Bluetooth transmitters in Timberland LLC and Kenneth Cole Productions Inc. stores, among others, to tailor offers to customers.

“A retailer might see it’s the third time you’ve come in a store and never bought something, so they’d send you a better incentive,” says Swirl Chief Executive Hilmi Ozguc. “It’s really about reaching a customer right at that critical moment they are making a decision.”

Timberland tested Swirl’s technology this summer, and plans to install it in its 11 full-price stores later this year, says Ryan Shadrin, vice president for retail. He says more than 35% of customers who opted in to Swirl’s system used coupons sent to their phones, far better than the 15% response rate for successful email campaigns. Over time, Mr. Shadrin expects such technology will help Timberland determine store layout, hours and even facilitate mobile payments.

Kenneth Cole didn’t respond to requests for comment.

Swirl’s Mr. Ozguc and Shopkick CEO Cyriac Roeding say their programs don’t overstep privacy bounds because users must agree to participate and because their companies are analyzing group behavior, not the actions of individual shoppers.


Homework # 2
February 5, 2014

Students please put the following on the top of your homework assignments:

Your name,

Liebowitz Entrepreneur Program

Homework

PLEASE EMAIL YOUR HOMEWORKS PRIOR TO NEXT CLASS WHICH IS ON FEBRUARY 19TH. PLEASE NOTE THERE IS NO CLASS NEXT WEEK AS IT IS ON A MONDAY SCHEDULE.

Read Chapter 3 in our textbook at: http://www.liebowitzentrepreneurprogram.org/textbook.html and write a paper no longer then two pages on what kind of a business you would like to start after you graduate from college and why?

Next week we will also be hearing from the following students on their future businesses: Sharanka Akter, Edwin Sue and Mirela Music. Please limit your speaking to five minutes. We will then open the class to questions and help you fine-tune your thoughts in regards to your proposed business.

Extra Credit: Which of these Super Bowl commercials did you like the best and why? Did the advertiser grab your attention and make you want to buy or use their product or service?

http://www.youtube.com/watch?v=UIaFyu4GXZU Seinfeld spot

http://www.youtube.com/watch?v=uQB7QRyF4p4 Budweiser spot

http://www.youtube.com/watch?v=zl0zw1YVZd4 Audi

http://www.youtube.com/watch?v=LKuQrKeGe6g Cheerios ad


Homework #1
February 29, 2014

Read Chapter 1 in our textbook which is free and located online at:

http://www.liebowitzentrepreneurprogram.org/textbook.html

and write a paper no more then two pages on which entrepreneur do you most relate to and why ?

Each week we will hear from two-three students about the businesses that they may wish to go into. Please limit your speeches to five minutes. Talk about the type of business you would like to start, why you think this business will be successful, how you plan on marketing the business (including social media, Google Ad words, TV/Radio, word of mouth) and if you plan on having a partner or going solo and why. You can bring in some sample products and use PowerPoint or the Internet for your presentations.

After your speech we will then have the class comment on your potential business and offer ideas and suggestions to help you succeed.

Next week we will hear from the following students:

  1. Jerome Hayden
  2. Jasmine Miller
  3. Crystal Bennett

Homework # 9
April 10, 2013

Read Chapter 12 in the text book Hiring and Supervising Workers starting on Page 141.

http://liebowitzentrepreneurprogram.org/Eplaybook2X.pdf

Make a list of the tasks you feel qualified to perform well that may be pertinent to your business, or the business you’d like to start. Now make a list of all the tasks you feel you will need to have performed for your business by someone—whether it’s you, a partner, or a worker (employee or independent contractor).

Next Weds is our Buying Day Trip. We will meet in front of Final Touch jewelry at 54 West 29th at the corner of Sixth Avenue at 10AM SHARP! Many trains stop at Herald Square a few blocks from where we are meeting. This will be a great experience for those of you interested in retail. This trip is optional since some of you may have other classes that day. The trip will be a critical buying experience and should be attended by all those that could. We use the programs money to buy the merchandise that you will pick out. Please let me know if you cannot make this trip as we will be taking attendance. Please do not block the doorway of the jewelry shop.

We will be through with our buying trip by 12 PM!

Remember there is no class at Brooklyn College next week!


Homework # 8
April 3, 2013 due April 10, 2013

Read Chapters 10 and 11 in the textbook “Marketing Your Business” and “Marketing through Social Media” located at: http://liebowitzentrepreneurprogram.org/EplaybookWebversion.pdf

Make a list, in descending order, of the places you feel would be most beneficial for you to market or advertise the business you plan to start. Be specific: Don’t just write “newspaper” but give the name of the paper. Don’t just write “TV” but give the name or at least the type of program (news, drama, soap opera, info commercial, golf tournament) you’re interested in advertising on, and the channel or network. And for radio give the station call letters and the time of day you plan to advertise For websites, search engines and coupon sites make sure you list the site you plan on advertising on and why. What is your web plan? What is the PR plan for your business? How do you plan on branding your business?

Also, please make sure all of your homework has been handed in, as it counts for a big portion of your final grade. Several students are behind in handing in the homework’s.

We will begin selling on campus on April 24th. If any of you would like to sell your own merchandise on campus please let me know. You must bring your own table if you wish to sell your own merchandise.

For all other students please let me know whether you can work from 9:45am till 1 Pm or from 1Pm till 4:15. You must choose one of these times as your selling times. Each student will learn the art of selling, displaying merchandise, inventory and accounting.

The class will be going on a buying trip to the fashion jewelry district on April 17th to Manhattan. We will sell this merchandise on our selling days. We will be meeting at 10 AM (sharp) in front of Final Touch Jewelry at the corner of 29th St. and 6th Avenue. We will be done by 12 Noon. Please mark your calendars accordingly. Please let me know if you cannot make this important buying trip.


Homework # 7 March 20, 2013 due April 3, 2013

Read Chapter 7 in the textbook: Have a business plan and know when to deviate from it, at our class website : http://www.liebowitzentrepreneurprogram.org

Create a business plan for the business you are planning to

start. If you do not yet have a definite business in mind, pick one that might interest you in the future. Make the plan as detailed as possible and make sure it contains all information that an investor would find appealing to invest in your business.

You can get sample of business plans at the following sites:

1. http://www.bplans.com/sample_business_plans.php

2. http://www.entrepreneur.com/formnet/businessplantemplates.html

3. http://www.youtube.com/watch?v=tEL_l7klIY8&list=PL47BE70B1D55EC509&index=1&feature=plpp_video


Homework # 6 March 13, 2013

Read Chapter 6 in the textbook: Capitalizing your New Business at http://www.liebowitzentrepreneurprogram.org

Part 1

Make a list of all of the expenses that your new business will incur during your startup phase. For example:

Rent plus security deposit $3,000

Furniture and fixtures $5,000

Telephone system $2,500

Website design $2,000

Professional fees $3,000

Part 2

How do you plan on financing your new business and how much money do you think you will need to get started?


Homework # 5 March 6, 2013

Read chapter 5 in the textbook Getting set up and choosing your business format.

List the particular strengths and talents that you, as a partner would bring to a business enterprise. Be broad in your view: List items as diverse as salesmanship, being detail-oriented, creativity, being good with numbers, being an idea person, , an ability to think outside the box, inventiveness, being a good organized manager…traits specifically helpful to a business you might have in mind as well as traits that would come in handy in many businesses in general. Now list your weaknesses, and the traits that would be detrimental to your running a business successfully — the places in which a partner with complementary traits and skills would come in handy.


Homework # 4 February 27, 2013

Read chapter 4 in the textbook Naming Your Business, why do you think the name you have chosen for your business is compelling?

Read the article below in Billboard, entitled The Ten Most interesting startups of 2012. Which of these companies do you think will be the most successful in 2013 and why?

http://www.billboard.com/biz/articles/news/1483804/the-ten-most-interesting-startups-of-2012


Homework # 3 February 13, 2013

Read chapter 3 in our textbook: Choosing your field

http://liebowitzentrepreneurprogram.org/Eplaybook2X.pdf

Write a paper on which interests you more, selling a product or service, and why. Why did you choose this type of business or service?  Please limit the paper to two pages or less.

Extra Credit Current Events:

Read the article The Rules from Inc. magazine handed out in class

and summarize what you learned from the article. Which rule did you most relate to?


Homework # 2 February 6, 2013

Read chapter 2 in our textbook: Some Famous and Successful Entrepreneurs, which you can find at this link:

http://liebowitzentrepreneurprogram.org/Eplaybook2X.pdf

Which entrepreneur in this chapter can you most relate to and why? What similar qualities and business acumen do you feel you share with that entrepreneur?

Extra Credit Current Events:itz Entrepreneur Program

Read an article on entrepreneurship online from one of the sources on the website, http://www.liebowitzentrepreneurprogram.org/links.html and summarize in three paragraphs or less what you learned from the article.


Homework # 2 February 30, 2013

Read Chapter 1 in the Text book : http://liebowitzentrepreneurprogram.org/textbook.html

Which of these five tech companies below, do you believe, has the best shot of being the next big tech company and why?

Please limit your answer to two double spaced pages. E-mail all homeworks to: Liebowitzentrepreneur@gmail.com . All homeworks are due by the following class. All homework assignments are listed on the class website. http://liebowitzentrepreneurprogram.org in event of absence.

1) Kaltura, see kaltura.com Kaltura created the world’s first open source video platform, which allows organizations to easily create and deploy their own Corporate Tube or Campus Tube.

2) Dwolla see dwola.com An e-commerce company that cuts the middleman out of money transfers, Dwolla is a bank account-based payment system that charges a small, flat rate for receiving money, as opposed to the percentage system favored by most major institutions.

3) Dropbox see: dropbox.com companies and individuals increasingly move towards the cloud, Dropbox has established itself as the go-to service for file hosting and synchronization.

4) Eventbrite see: eventbrite.com Eventbrite makes your favorite events easy to create, share and even sell tickets for online. Your event can be shared across all social media outlets, whether it’s a rock concert at a major venue or a painting class.

5) Medium see: medium.com In an Internet overrun with blogs, it can be difficult to get your own work noticed — or, for that matter, to find something worth reading. Medium, the new self-publishing platform from some of the minds behind Twitter, auto-curates a stream of relevant articles, stories and collections for users to read