Read chapter 4 in the textbook Naming Your Business, why do you think the name you have chosen for your business is compelling?
Read the article below in Billboard, entitled The Ten Most interesting startups of 2012. Which of these companies do you think will be the most successful in 2013 and why?
http://www.billboard.com/biz/articles/news/1483804/the-ten-most-interesting-startups-of-2012
