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Happy Valentine’s Day? Retailers Not Feeling the Love~article from about.com

February 3 2015 Valentine's Day Sales Lower Than Last Year People are planning to lavish attention on their loved ones this Valentine's Day, although they won't be spending much more than last year. In 2014, Valentine's Day is estimated to contribute around $17.3 billion to the economy, according to the National Retail Federation. This is lower than the $18.6 billion estimate for last year, and even lower than the $17.6 billion they spent on Valentine's Day 2012. That's because only 54% of Americans are even bothering to celebrate it this year, compared to 60% last year. Read more... http://useconomy.about.com/od/grossdomesticproduct/p/Valentines_Day_Economic_Facts.htm